Category: Case Studies
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Valparaíso To Digital Design: Daniel Llach On System Scaling
Reading Time: 11 minutesThe morning fog rolls in from the Pacific, wrapping Valparaíso’s hills in a dreamy haze. I hurry past explosions of color—indigo doors against mustard walls, emerald stairs winding past grand Simson facades, street art blooming like urban gardens on the surface—searching for today’s workspace. This is Valparaíso, where the poetry lives. Locals,…
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How Ecommerce UI Design Is Influenced By AI?
Reading Time: 6 minutesArtificial Intelligence (AI) is dramatically reshaping the ecommerce landscape, improving user interfaces (UI). This transformation revolutionizes how customers interact with ecommerce platforms, creating more personalized, intuitive, and efficient online shopping experiences. Businesses that integrate AI into their ecommerce platforms deliver users more personalized, efficient, and seamless experiences. This article in Design Journal…
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5 Steps To Become a Successful UX Designer in 2025
Reading Time: 8 minutesDid you know that the requests for UX interviews went up by 289% in 2020? According to CNN Money, the demand for UX designers is expected to shoot up by 18% in the year 2025. So if you are thinking about how I should become a successful UX designer then this is…
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Hicks Law: Why Does It Matter In UX?
Reading Time: 7 minutesTo provide a successful user experience, you must first identify the functionalities that will meet their demands and then guide them to the precise features they desire the most. If consumers become caught in the “what next?” decision-making process, as explained by Hicks Law, they may become confused, frustrated, or leave your…
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What Is a Longitudinal Study? Definition, Example & Types
Reading Time: 6 minutesEver wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology influences our daily lives, or how health patterns emerge in different populations. Longitudinal research holds the key to unlocking these mysteries. But what is a longitudinal study exactly? Longitudinal…
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What is participatory design? Learn how to conduct it
Reading Time: 9 minutesIn design circles, user-centricity has become fashionable. However, let us face it: being truly user-focused involves more than just having a design team discuss it in a well-lit studio. Collaboration and direct user involvement are involved. This is where the democratic and transformative process of participatory design is applied. This article in…
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Benefits of UI UX design: How it transforms user experience
Reading Time: 9 minutesIn the dynamic world of digital interactions, UI/UX design stands as the backbone of creating meaningful and seamless experiences for users. Whether you’re a seasoned designer or just stepping into the realm of UI/UX, understanding the advantages of UI/UX Design and benefits of user experience design can significantly impact your approach to…
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User flow vs user journey: Meaning, similarities and differences
Reading Time: 6 minutesUser flow and user journey are often used interchangeably, but they are two very different things. User flows are an approach to designing a user interface that focuses on the order in which users complete tasks. Creating a user flow makes it easy for users to accomplish their goals with minimal effort.…
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Product design and UI UX design: Are they same?
Reading Time: 5 minutesWe received so many questions from you all in the past few weeks to describe how UI/UX and product designs differ. Well, now that we have established ourselves as a product design agency, we can help you identify the differences between the two. Honestly, there are no substantial differences between product design…
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Minimalist design: Meaning, benefits and process
Reading Time: 9 minutesMinimalist design has been the talk of the town of the product design world lately. Designers may think that bolder, flashy, and feature-rich elements are the best ways to attract users’ attention. However, the research suggests that users are attracted to a clean design and hence, designers should understand the concept of…