Category: Design Principles
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How Data Driven Design Enhances User Experience?
Reading Time: 7 minutesBusinesses are under more significant pressure than ever to provide a clean, easy-to-use interface, which is now a necessary part of their operations. Data driven design has become a guiding principle of contemporary UX design. It provides practical information that helps designers create solutions that appeal to audiences. When data is used…
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The Role of Prototyping In The UI UX Design Process
Reading Time: 8 minutesWhen it comes to designing for the digital space, there are few components as critical as prototyping in the UI UX design pipeline. But it sits in that grey area between conception and implementation; allowing designers to come up with a plan, test it, adjust it and see its results before the…
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How To Leverage Micro Interactions In Information Architecture?
Reading Time: 9 minutesStories connect experiences as cause-effect sequences. Connections create meanings and world models. This is how humans approach any facet of life, including software usage. Users engage with digital products as if they were heroes in a story. They create the story while using the product — a website, a mobile app, or…
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What are the Basic UX Writing Principles?
Reading Time: 7 minutesUX writing is a combination of art & science. On average, people spend 6 hours & 36 minutes daily on the screen, visiting sites, apps, social media platforms, etc. Therefore, the words on your website or app are super important. They should be clear & convincing to get people to buy things.…
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How To Use UX Design To Narrate Brand Storytelling?
Reading Time: 10 minutesBrands are an integral part of our lives. They’re everywhere – our laptops, jackets, and water bottles are all branded. They differentiate themselves from other industries and competitor brands to be recognizable to consumers. When considering a brand, you consider its visual identity, product quality, and company values. You want to buy…
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Why Is It Vital To Use Figma Products?
Reading Time: 8 minutesFigma is one of the most popular design and prototype products for UX and UI designers. Introduced in 2016, Figma’s collaborative features, robust design and prototyping tools, and easy-to-use interface have made it a mainstay of the design industry. Figma product’s cloud-based nature, real-time collaboration, and cross-platform accessibility make it a more…
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How UX Writing is Creating the Voice of a Product?
Reading Time: 7 minutesWriting various types of content is always meant to inform you what you are doing and what you should do. However, UX writing specifically focuses on steering you through an interface in obvious, concise, and engaging language. Also termed ‘Microcopy’ or ‘UX Copy, ’ it enhances the user experience of those who…
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What is accessibility in digital design?
Reading Time: 6 minutesIt is more crucial than ever to make sure that websites, apps, and other online resources are usable by everyone, including those with disabilities. Designing for accessibility refers to making digital information readable for people with disabilities who use assistive devices such as screen readers, magnifiers, or speech recognition software. This approach…
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Gradient and color psychology in ecommerce
Reading Time: 6 minutesVisual appeal becomes a critical factor in purchasing decisions, with the average user deciding whether to stay on a website within seconds. This goes beyond aesthetic preferences and dives into the psychology of how colors and gradients shape perception and user behavior. By strategically designing their websites and marketing materials, ecommerce sites…
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How successful products apply design principles?
Reading Time: 5 minutesHave you ever wondered why some products fly off the shelves while others struggle to gain traction? The answer often lies in the meticulous application of design principles. In today’s fiercely competitive business landscape, a product’s aesthetics, functionality, and ease of use are not just important- they’re paramount. Aesthetics are essential, but…