Category: Design Principles
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What Is a Longitudinal Study? Definition, Example & Types
Reading Time: 6 minutesEver wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology influences our daily lives, or how health patterns emerge in different populations. Longitudinal research holds the key to unlocking these mysteries. But what is a longitudinal study exactly? Longitudinal…
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What is progressive disclosure? Disclose the right information
Reading Time: 7 minutesOne technique for lowering UI complexity is progressive disclosure, which can be helpful for designers looking to make products less intimidating for users. This article discusses progressive disclosure in UX, when to apply it, helpful progressive patterns, practical examples, and the implementation process. What is progressive disclosure? Progressive disclosure is a powerful…
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What is familiarity bias? Definition & example
Reading Time: 6 minutesHave you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are subtle examples of familiarity bias at work, a common cognitive bias that influences our decisions and preferences. But what is familiarity bias, and how does it shape our…
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What is empathy mapping? Examples and exercise
Reading Time: 7 minutesIn the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components,…
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What is the anchoring bias?
Reading Time: 7 minutesUnderstanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings. This series will delve into anchoring bias—one of the cognitive…
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Cognitive bias: Every UX designer should know
Reading Time: 8 minutesIt is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impartial as we strive to be, it is impossible to avoid allowing assumptions, preconceptions, and other internalized thought patterns to influence our work. Recognizing…
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Principles of Visual Hierarchy in UX
Reading Time: 8 minutesIn the digital age, capturing users’ attention amid overwhelming information is a challenge. This is where principles of visual hierarchy come into play, guiding users’ eyes to the most important elements of a webpage or app and ensuring effective communication. By strategically arranging and emphasizing elements, designers can influence how information is…
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What is user shadowing?
Reading Time: 9 minutesDesigning software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can you create an experience that exactly meets their needs? User shadowing is one possible strategy. It involves watching your user group in their comfortable setting. Your ability to provide a…
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What is visual hierarchy in design? Examples and principles
Reading Time: 6 minutesIn the design world, capturing and guiding a user’s attention is crucial. Whether you’re creating a website, a mobile app, or any visual content, how you organize and present information can make or break the UX. This is when the concept of visual hierarchy comes into play. So, what is visual hierarchy? …
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What is task analysis? Examples and types
Reading Time: 6 minutesImagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal information, and finally make a payment. Each activity involves a series of steps, decisions, and actions that we often perform without much thought. This sequence of breaking down the…