Category: Design Principles

  • What is UX writing? Why is it important for UX designers?

    What is UX writing? Why is it important for UX designers?

    Reading Time: 10 minutesA good user experience doesn’t come only from good visuals or creative components. Many small aspects work together to create a good UX and one such aspect is UX writing. Here in this article, we will explain in detail the meaning of UX writing and why is it important for UX designers…

  • A short guide on UX strategy

    A short guide on UX strategy

    Reading Time: 4 minutesWhat is UX strategy? The user experience strategy or UX Strategy is a way to address & plan a digital product. This strategy aligns the business goals, user’s requirements & technology to ensure the utilisation of the resources in the right direction. UX Strategy is the “big picture”, a high-level plan to…

  • How to delight your users with a great UX?

    How to delight your users with a great UX?

    Reading Time: 4 minutesUX Design has now become an inseparable part of digital marketing strategy. Business owners, brands and customers are all talking about user experience. Though not in literal terms, they express their opinions about how this app is great, or not so great on several platforms including social media. Defining user experience A…

  • How should I choose a right design agency?

    How should I choose a right design agency?

    Reading Time: 6 minutesCertainly, there are a lot of agencies out there. But how can you know which is the right one to choose? They may be in your city or at thousand miles away in another country. In the increasingly growing world of digital media and brands, great design is what both businesses and…

  • When is the right time to redesign your website?

    When is the right time to redesign your website?

    Reading Time: 8 minutesYour company’s website is the most important element of your digital strategy. It is the face of your company in the digital world. There still are many companies that have a web presence but their websites are outdated. And just as fashion changes and house styles evolve, websites need to evolve too.…

  • Will AI affect UI-UX designing?

    Will AI affect UI-UX designing?

    Reading Time: 4 minutesDesign is not just about functionality and aesthetics. It connects the users on the emotional level too. On the other hand, AI is a machine that can act using human-style reasoning or perception. AI can think logically but it cannot think rationally. At best, AI can be the designer’s partner which will…

  • How to write a UX proposal?

    How to write a UX proposal?

    Reading Time: 4 minutesA Forbes article by Steven Douglas highlights the importance of UX in transforming businesses. This article also brings forward a very important statistic researched by Forrester. Every dollar invested in UX design brings a return of $100 i.e. a massive ROI of 9,900% Obviously, User Experience design is big business. And to…

  • Basic principles of responsive web design

    Basic principles of responsive web design

    Reading Time: 4 minutesResponsive websites are websites that adapt to all screen sizes and resolutions. It will look good on desktops, mobiles, tablets, and sometimes even on smart TVs. Businesses without a mobile responsive website are falling behind at an alarming rate because 8 in 10 visitors will stop engaging with a website that doesn’t…

  • What is mobile first dеsіgnіng? Why you should care about It?

    What is mobile first dеsіgnіng? Why you should care about It?

    Reading Time: 5 minutesWhen smartphones were first introduced, іt was еnоugh tо hаvе a mоbіlе site thаt rерlісаtеd thе desktop vеrѕіоn оn a ѕmаllеr ѕсrееn, which wаѕ еnоugh tо kеер іt іnfоrmеd іn the еуеѕ оf іtѕ customers. But slowly problems started to emerge as there were components on the desktop versions that were too large…

  • Why hire a UI UX design agency and not just an in-house designer?

    Why hire a UI UX design agency and not just an in-house designer?

    Reading Time: 5 minutesWhy hire a UI UX design agency and not just an in-house designer? There comes a question in every business owner’s mind: Why I should hire a UI/UX agency when I can hire a full-time UI/UX designer on the payroll? Along wіth thе tесhnоlоgісаl аdvаnсеmеnt, thеrе has been a sheer аbundаnсе оf…