Mindblown: a blog about philosophy.
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False Consensus Effect: Definition, Psychology, And Examples
Reading Time: 12 minutesHave you ever assumed that most people share your opinions, preferences, or behaviors? If so, you’ve likely experienced the false consensus effect—a cognitive bias where individuals overestimate how much others agree with them. This psychological phenomenon can profoundly affect various fields, including UX design, leading to flawed decision-making and user experience misconceptions. …
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Type Foundry Expands Into Branding, And It’s Working
Reading Time: 2 minutesCommercial Type, a leading type foundry, has launched a brand studio focused on typography after shaping the identities of global brands like Puma, Visa, and The Guardian. Key takeaways: From Type Foundry to brand studio After two decades of defining how global brands communicate visually, Commercial Type is boldly stepping into branding. …
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Social Proof: Complete Guide With Examples
Reading Time: 12 minutesIn an increasingly digital world, decision-making is influenced by personal preferences and external factors such as peer opinions, reviews, and community validation. This phenomenon is social proof, a psychological concept leveraged extensively in UX design. Social proof significantly impacts user trust and conversion rates, from product recommendations to testimonials. This article from…
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Lumon Logo In Apple TV Severance Is A Masterful Blend Of 70s
Reading Time: 2 minutesThe Lumon logo in Apple TV’s Severance is a masterful blend of ’70s corporate aesthetics and hidden symbolism, reinforcing the show’s eerie critique of the corporate world. Key takeaways: A retro aesthetic that feels too real Designed by graphic artist Tansy Michaud, its style echoes classic corporate logos of the 1970s, lending…
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Decision Fatigue: Learn How To Reduce It
Reading Time: 10 minutesEvery day, we make thousands of decisions, ranging from minor choices like selecting a font for a website to major ones like determining a product’s entire user flow. While we may believe our decision-making capacity is unlimited, research suggests otherwise. Decision fatigue is a real psychological phenomenon that can impair judgment, decrease…
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Eventbrite Vibrant Rebrand Captivates Thrill-Seekers
Reading Time: 2 minutesEventbrite’s striking rebrand by BUCK offers a fresh, energetic identity that caters to thrill-seeking live experience fans. Key takeaways: Eventbrite’s New Identity Eventbrite has unveiled a bold new brand identity to entice a new wave of live experience enthusiasts. The redesign, created by the globally renowned agency BUCK, captures the brand’s ethos…
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5 Tips to Optimize Website User Experience
Reading Time: 7 minutesThe world has become very competitive. Users’ attention spans are short, and their expectations are high. So, if you want your website to succeed, you must optimize the website user experience. It doesn’t matter whether your website is your business’s face or a personal blog. You must ensure the experience is not…
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Loss Aversion: Understand Theory With Examples
Reading Time: 8 minutesHuman psychology plays a crucial role in decision-making. One of the most intriguing concepts in behavioral economics is loss aversion. This cognitive bias explains why people avoid losses rather than acquire equivalent gains. First introduced by Daniel Kahneman and Amos Tversky in their Prospect Theory (1979), loss aversion highlights how individuals feel…
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“1000 Marks By Pentagram” Expanded Edition of Its Red Book
Reading Time: 3 minutesPentagram releases “1000 Marks By Pentagram,” an expanded edition of its 2010 book that showcases 1,000 logos designed by the agency. Key takeaways: Pentagram releases an expanded logo collection Renowned design agency Pentagram has released a bold, expanded edition of its iconic Marks book. The new edition, 1000 Marks By Pentagram, showcases…
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Endowment Effect: Definition And Examples
Reading Time: 8 minutesPsychological biases rather than objective assessments often influence people’s perceptions of value. One such bias, the endowment effect, is crucial in how individuals and consumers make decisions. This psychological phenomenon suggests that people value objects more simply because they own them. Understanding and leveraging the endowment effect can significantly impact users’ engagement…
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