Tag: Branding
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Lavender Color Meaning, Psychology, And Uses In Design
Reading Time: 8 minutesLavender is a color of peace, relaxation, and beauty. Inspired by the lavender flower, this shade sits between blue and pink on the color wheel, making it a cool color that has a gentle and calming effect. In terms of its use, lavender has become incredibly popular in daily life. We see…
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Brown Color Meaning, Psychology, and Facts
Reading Time: 11 minutesPicture a color that wraps you like a cozy blanket beside a crackling fire or an inviting scent of freshly brewed coffee. That’s the magic of brown- a color rooted in nature, comfort, and simplicity. Brown sits firmly on the warm side of the color wheel, derived from a blend of primary…
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Pink Color Meaning, Psychology, Use in Marketing & Branding
Reading Time: 11 minutesImagine a color that can instantly make you feel calm, playful, or even a bit nostalgic. That’s pink- a color full of charm and warmth, often reminding us of softness and comfort. From cozy baby blankets to stylish runways, pink is everywhere, and it manages to catch our attention without feeling too…
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Green Color Meaning, Psychology, and Variations
Reading Time: 12 minutesPicture stepping into a room filled with soft greens, from mint walls to deep emerald accents. You will feel calm, balanced, and maybe even a bit inspired right away! This is the effect of green that resides on the cool side of the color wheel, positioned between blue and yellow. It represents…
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Yellow Color Meaning, Psychology and Impact on UX
Reading Time: 11 minutesImagine you are walking into a room filled with bright, golden sunshine. What’s the first thing that comes to your mind? Warmth? Happiness? That’s the magic of the color yellow! Yellow color meaning revolves around positivity and energy. It’s a warm color on the color wheel between orange and green. You encounter…
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Korean Air Gets Its First Rebrand Since 1984
Reading Time: 2 minutesKorean Air has launched its first rebrand in 40 years, revealing a refined identity designed by Lippincott. Key takeaways A modern take on Korean Air’s identity For the first time since 1984, Korean Air has refreshed its visual identity, shedding its familiar yet criticized resemblance to the Pepsi logo. The transformation by…
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Squarespace’s Blueprint AI Simplifies Website Creation
Reading Time: 2 minutesSquarespace’s Blueprint AI simplifies website creation by blending AI-driven efficiency with human creativity, redefining web design. Key takeaways: Blueprint AI: The next step in web design Squarespace has unveiled Blueprint AI, its first AI-powered website builder, through a bold campaign titled ‘Human Powered.’ Announced during Squarespace Refresh, this innovation aims to revolutionize…
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Type Foundry Expands Into Branding, And It’s Working
Reading Time: 2 minutesCommercial Type, a leading type foundry, has launched a brand studio focused on typography after shaping the identities of global brands like Puma, Visa, and The Guardian. Key takeaways: From Type Foundry to brand studio After two decades of defining how global brands communicate visually, Commercial Type is boldly stepping into branding. …
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Lumon Logo In Apple TV Severance Is A Masterful Blend Of 70s
Reading Time: 2 minutesThe Lumon logo in Apple TV’s Severance is a masterful blend of ’70s corporate aesthetics and hidden symbolism, reinforcing the show’s eerie critique of the corporate world. Key takeaways: A retro aesthetic that feels too real Designed by graphic artist Tansy Michaud, its style echoes classic corporate logos of the 1970s, lending…
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Eventbrite Vibrant Rebrand Captivates Thrill-Seekers
Reading Time: 2 minutesEventbrite’s striking rebrand by BUCK offers a fresh, energetic identity that caters to thrill-seeking live experience fans. Key takeaways: Eventbrite’s New Identity Eventbrite has unveiled a bold new brand identity to entice a new wave of live experience enthusiasts. The redesign, created by the globally renowned agency BUCK, captures the brand’s ethos…