Tag: Branding
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Endowment Effect: Definition And Examples
Reading Time: 8 minutesPsychological biases rather than objective assessments often influence people’s perceptions of value. One such bias, the endowment effect, is crucial in how individuals and consumers make decisions. This psychological phenomenon suggests that people value objects more simply because they own them. Understanding and leveraging the endowment effect can significantly impact users’ engagement…
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Cash App’s New Brand Guidelines Redefine Style Guides
Reading Time: 2 minutesCash App’s bold move challenges outdated design manuals, proving that brand guidelines don’t have to be lifeless documents. Key takeaways A fun take on brand guidelines Boring brand manuals are everywhere, but occasionally, one stands out. Cash App’s latest brand guidelines offer a refreshing, interactive approach to design rules. Much like the…
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The Photo Behind the NBA Logo Has Surprisingly Humble Origins
Reading Time: 2 minutesThe NBA logo symbolizes basketball excellence and has a surprisingly simple origin. Jerry West’s silhouette is the center of a decades-old mystery. Key takeaways The birth of an iconic NBA logo The NBA logo, one of the most recognizable sports emblems, was created in 1969 by designer Alan Siegel. His vision was…
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Scribd Rebrands As “Home to the World’s Documents”
Reading Time: 3 minutesScribd Rebrands with a new global identity, aiming to position itself as the go-to platform for knowledge seekers who value profound discovery over surface-level skimming. Key takeaways: Scribd rebrands: A bold move towards deep knowledge discovery Scribd, Inc. has unveiled a transformative rebrand in collaboration with Mother Design, redefining its position as…
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YouTube Changes Its Signature Red: An Upgrade or a Downgrade?
Reading Time: 2 minutesYouTube’s iconic red logo just got a makeover with a pink-infused hue, replacing the old shade that was outdated, too loud, and problematic on some screens. Key takeaways: Why did YouTube’s old red have to go? You may have noticed a subtle yet significant change in YouTube’s branding—the platform’s signature red logo…
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Paper Latest Tool Transforms Logos Into Chrome Designs
Reading Time: 2 minutesCreate your liquid metal masterpiece with Paper latest tool. Key takeaways: A new era of logo design Apple has always been a trendsetter; this time, its event invite inspired a new hypnotic tool. Design company Paper has introduced a web-based app that morphs logos into fluid, metallic animations, instantly giving them a…
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Microsoft Office Logo Gets A Baffling Rebrand Yet Again
Reading Time: 2 minutesMicrosoft has completely dropped the iconic ‘Office’ name, replacing Microsoft 365 with Microsoft Copilot 365. The new Microsoft Office logo and branding have sparked confusion, with users questioning the decision. Key takeaways Microsoft Office logo: A confusing shift to Microsoft Copilot 365 For years, Microsoft Office has been synonymous with productivity. Despite…
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NBC Milan Cortina 2026 Logo Reimagines Paris Layout
Reading Time: 3 minutesNBC Sports unveils its 2026 Winter Olympics logo, blending Italian heritage with modern design while continuing its signature branding style. Key takeaways: NBC Unveils Milan Cortina 2026 winter olympics logo NBC Sports has officially released its Milan Cortina 2026 Winter Olympics logo, continuing the network’s trend of integrating stylized graphic borders with…
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Liverpool FC New Look is Slick and Inspired By Iconic Mascot
Reading Time: 2 minutesLiverpool FC’s slick new look revitalizes its identity with bold design evolution. Key takeaways A modern evolution rooted in heritage Liverpool FC has officially revealed a stunning new look, drawing inspiration from its iconic Liver bird emblem. This redesign blends tradition with modern aesthetics, ensuring the club remains a powerful force in…
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Is the Jio Hotstar Logo Really That Terrible?
Reading Time: 2 minutesThe Jio Hotstar logo sparks backlash, but is it a bad design or a marketing genius? Key takeaways: Jio Hotstar logo set the internet on fire When Disney+ Hotstar transitioned into Jio Hotstar, no one expected its new logo to be the most significant talking point. Yet here we are. The seven-pointed,…