Tag: Branding
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Closure: Learn the Gestalt Principle
Reading Time: 12 minutesDesign is as much about what is left out as what is included. Our brains are wired to find patterns, complete incomplete shapes, and make sense of visual cues. This cognitive ability is at the heart of the Gestalt Principle of Closure—a fundamental design principle that leverages the human tendency to fill…
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Pentagram Brings “Fantastic Mr Font” To The RDSC
Reading Time: 2 minutesWith Fantastic Mr Font, Pentagram has designed a flexible, mischievous typeface that embodies Roald Dahl’s whimsical storytelling and seamlessly adapts to different audiences and formats. Key takeaways Pentagram’s vision: Keeping the Dahl magic alive Entrusted with crafting a brand identity for one of the most beloved literary legacies, Pentagram’s Emily Oberman and…
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Tezza’s Brand Refresh Encourages Expression Without Limits
Reading Time: 3 minutesBrooklyn-based creative agency Saint-Urbain has launched a game-changing rebrand for Tezza, the photo and video editing app loved by content creators, influencers, and celebrities. Key takeaways: A rebrand built for the future Since its launch in 2018, Tezza has amassed over 2.5 million active monthly users and 25 million downloads, making it…
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NFL Releases Super Bowl Lx Logo, Which Sparks Fan Theories
Reading Time: 2 minutesThe newly unveiled Super Bowl LX logo has reignited debates over whether its colors secretly hint at the teams that will play in the championship game. Key takeaways NFL Super Bowl logo conspiracy The NFL releases the Super Bowl logo well in advance every year, but fans have noticed an unusual pattern—the…
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Scarcity: Understand The Principle Of Persuasion
Reading Time: 10 minutesScarcity is one of the most potent psychological principles that influence human behavior. It is crucial in decision-making, marketing strategies, and consumer psychology. The scarcity principle suggests that people tend to place a higher value on things that are limited in supply or difficult to obtain. Whether it’s an exclusive product, a…
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Zomato LTD Renamed ‘Eternal,’ Company Unveils New Logo
Reading Time: 2 minutesZomato LTD is Renamed to ‘Eternal’: Food Delivery Giant Unveils New Logo and Vision Key takeaways: Zomato LTD to Eternal: A strategic shift Food and grocery delivery platform Zomato is officially renaming the parent company to “Eternal,” marking a significant transformation. The parent company unveiled a new logo and will transition its…
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OpenAI New Logo Gets A Bold Rebrand With A More Human Touch
Reading Time: 2 minutesOpenAI new logo brings a fresh identity with a refined rebrand, new typeface, and a naturalistic color palette, making the brand more human-centric. Key takeaways OpenAI rebrand: A shift towards human-centered identity Despite recent competition from DeepSeek, OpenAI remains the dominant AI player. However, its visual identity lacked a strong anchor—until now.…
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The Cognitive Dissonance: Definition and Examples
Reading Time: 9 minutesCognitive dissonance is a psychological phenomenon that shapes how users interact with digital products. When users face conflicting information or experiences, they feel discomfort, compelling them to adjust their behavior or perception. This tension is a powerful force in decision-making, often influencing how users engage with a product. For designers, recognizing and…
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The Font Psychology: A Complete Guide
Reading Time: 13 minutesHave you ever read a text and felt calmness, urgency, or excitement? That’s font psychology at work. Fonts are more than just letters; they’re visual tools that shape how people perceive and interact with your content. Ferris Bueller once said, “Content moves pretty fast. If you don’t apply the psychology of fonts,…
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Halo Effect: Meaning, Psychology, and Examples
Reading Time: 8 minutesHave you ever been drawn to a product simply because it looks appealing, only to assume later that it must also be high-quality and reliable? This psychological phenomenon, the Halo Effect, is crucial in how users perceive design. First impressions matter more than ever in our digital space, where users make snap…