Tag: Branding
-
How To Use UX Design To Narrate Brand Storytelling?
Reading Time: 10 minutesBrands are an integral part of our lives. They’re everywhere – our laptops, jackets, and water bottles are all branded. They differentiate themselves from other industries and competitor brands to be recognizable to consumers. When considering a brand, you consider its visual identity, product quality, and company values. You want to buy…
-
New Sandisk Logo Follows a Controversial Design Trend
Reading Time: 2 minutesSandisk logo’s latest rebranding is sparking debate, but its minimalist design has a purposeful twist. Key takeaways: Sandisk logo’s bold step into minimalism Sandisk logo has embraced a minimalist design trend that’s been raising eyebrows in recent years. The new logo retains its predecessor’s quirky “stemless D” but takes things further by…
-
X Launches Grok AI Chatbot Updates: Exciting New Features for Users
Reading Time: 3 minutesThe X Grok AI chatbot has received a power-packed upgrade, including smarter replies, a new design, and voice query capabilities. Key takeaways: Grok AI Chatbot gets smarter, sleeker, and more interactive Elon Musk’s Grok AI chatbot has received a significant update, bringing new features designed to enhance user interaction and streamline the…
-
Pentagram’s Controversial New Website Could Change the AI Art Debate
Reading Time: 2 minutesPentagram’s use of Midjourney for Performance.gov’s design has sparked a fierce industry debate on AI’s role in design. Key takeaways: Pentagram’s AI design sparks industry debate Pentagram’s launch of the Performance.gov website sent ripples through the design industry. Known for its traditional approach, the world’s largest independent design consultancy openly embraced generative…
-
Audi Drops Four Rings Logo in China, Internet Says “Bad Move”
Reading Time: 2 minutesAudi’s rebranding move in China, ditching its four-ring logo for a younger audience in the world’s largest EV market, has sparked outrage. Key takeaways: Iconic logo dropped Audi shocked fans by unveiling a new EV without its legendary four rings in Shanghai. Instead, the car’s grille displayed “AUDI” in all caps, triggering…
-
Gradient and color psychology in ecommerce
Reading Time: 6 minutesVisual appeal becomes a critical factor in purchasing decisions, with the average user deciding whether to stay on a website within seconds. This goes beyond aesthetic preferences and dives into the psychology of how colors and gradients shape perception and user behavior. By strategically designing their websites and marketing materials, ecommerce sites…
-
Jaguar’s Bold New Logo Won’t Please Everyone
Reading Time: 2 minutesJaguar shakes its identity with a striking new logo and wordmark, embracing “exuberant modernism.” The brand is “not afraid to polarise,” challenging conventions in the luxury car space. Key takeaways A striking new identity Jaguar unveiled its revamped logo, wordmark, and typeface, calling the new look “exuberant, modernist, and compelling.” The wordmark…
-
10 Figma Font Plugins for Stunning Typography
Reading Time: 7 minutesTypography plays a crucial role in creating visually appealing and functional designs. Whether you’re crafting a sleek app interface or an eye-catching website, the right font can elevate your design and enhance its usability. For designers, Figma has become a go-to platform for its flexibility and collaborative features. But did you know…
-
12 AI Animation Tools to Enhance Your Creativity
Reading Time: 8 minutesAnimation has come a long way, and with the rise of artificial intelligence, creating captivating animations has never been easier. Thanks to AI animation tools, you can now bring your ideas to life with minimal effort, whether you’re a seasoned animator or just starting. These tools use cutting-edge technology to handle complex…
-
Spotify’s UI Update Solves One Issue, Sparks Another
Reading Time: 2 minutesSpotify’s latest queue revamp offers artwork previews but ditches multi-select, sparking mixed reactions. Key takeaways Artwork now in queue for easier browsing Spotify users have long requested a way to view song artwork in the queue, and this latest update finally delivers. Spotted by Reddit user u/Borapay07, Spotify’s UI update displays artwork…