Tag: Cognitive
-
Decoy effect: UX psychology
Reading Time: 6 minutesImagine browsing your favorite online meal delivery service, torn between two delicious iced coffees. Suddenly, a third, less appealing option appears. You might think it’s just a random addition, but it’s a clever pricing tactic known as the ‘Decoy Effect.’ This ingenious strategy manipulates our minds and can persuade us to choose…
-
What is familiarity bias? Definition & example
Reading Time: 6 minutesHave you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are subtle examples of familiarity bias at work, a common cognitive bias that influences our decisions and preferences. But what is familiarity bias, and how does it shape our…
-
What is the anchoring bias?
Reading Time: 7 minutesUnderstanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings. This series will delve into anchoring bias—one of the cognitive…
-
What is survivorship bias? Consequences, tips & strategies
Reading Time: 7 minutesIn UX design, a tricky, unnoticeÂd force guides our choices. That’s survivorship bias. We often look at what worked (successful useÂrs or products) and ignore what didn’t. This oversight skews our vieÂws and design choices, affecting the quality of our UX plans. This survivorship bias is a real pitfall in UX design.…