Tag: Decoy effect
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Decoy effect: UX psychology
Reading Time: 6 minutesImagine browsing your favorite online meal delivery service, torn between two delicious iced coffees. Suddenly, a third, less appealing option appears. You might think it’s just a random addition, but it’s a clever pricing tactic known as the ‘Decoy Effect.’ This ingenious strategy manipulates our minds and can persuade us to choose…