Tag: Featured
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Continuation: Learn The Law Of Continuity
Reading Time: 12 minutesUser experience (UX) design uses cognitive psychology principles to create intuitive, seamless, and engaging digital experiences. Among these principles, the law of continuity, also known as the continuation gestalt principle, plays a crucial role in guiding users’ visual flow and interactions. In Gestalt psychology, this principle states that the human eye naturally…
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Innovations In Design Tools And Software
Reading Time: 9 minutesDesign tools are now more critical than ever in 2025. Since design is still essential to producing meaningful experiences in every sector, from business and technology to entertainment and education, design tools have been developed to satisfy the intricate requirements of contemporary producers. In 2025, design tools will be more crucial than…
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Korean Air Gets Its First Rebrand Since 1984
Reading Time: 2 minutesKorean Air has launched its first rebrand in 40 years, revealing a refined identity designed by Lippincott. Key takeaways A modern take on Korean Air’s identity For the first time since 1984, Korean Air has refreshed its visual identity, shedding its familiar yet criticized resemblance to the Pepsi logo. The transformation by…
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Top Tools and Techniques for Efficient User Research
Reading Time: 8 minutesImagine having an exceptionally visually appealing application ready to roll. The moment people begin trying it out, there is still poor navigation. Customers start to rate the app bad and simply disappear. It can be a result of inappropriate user research. Great UI/UX designs may be highly artistic but require even more…
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Shaping: Psychology And Examples
Reading Time: 9 minutesIn various disciplines, shaping is fundamental in influencing behaviors, refining processes, and achieving desired outcomes. Shaping involves gradual improvement and refinement in psychology or design, leading to optimal results. This article from Design Journal explores shaping from multiple perspectives, examining its relevance in psychology, graphic design, UX design, and other design disciplines. …
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Squarespace’s Blueprint AI Simplifies Website Creation
Reading Time: 2 minutesSquarespace’s Blueprint AI simplifies website creation by blending AI-driven efficiency with human creativity, redefining web design. Key takeaways: Blueprint AI: The next step in web design Squarespace has unveiled Blueprint AI, its first AI-powered website builder, through a bold campaign titled ‘Human Powered.’ Announced during Squarespace Refresh, this innovation aims to revolutionize…
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False Consensus Effect: Definition, Psychology, And Examples
Reading Time: 12 minutesHave you ever assumed that most people share your opinions, preferences, or behaviors? If so, you’ve likely experienced the false consensus effect—a cognitive bias where individuals overestimate how much others agree with them. This psychological phenomenon can profoundly affect various fields, including UX design, leading to flawed decision-making and user experience misconceptions. …
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Type Foundry Expands Into Branding, And It’s Working
Reading Time: 2 minutesCommercial Type, a leading type foundry, has launched a brand studio focused on typography after shaping the identities of global brands like Puma, Visa, and The Guardian. Key takeaways: From Type Foundry to brand studio After two decades of defining how global brands communicate visually, Commercial Type is boldly stepping into branding. …
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Social Proof: Complete Guide With Examples
Reading Time: 12 minutesIn an increasingly digital world, decision-making is influenced by personal preferences and external factors such as peer opinions, reviews, and community validation. This phenomenon is social proof, a psychological concept leveraged extensively in UX design. Social proof significantly impacts user trust and conversion rates, from product recommendations to testimonials. This article from…
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Lumon Logo In Apple TV Severance Is A Masterful Blend Of 70s
Reading Time: 2 minutesThe Lumon logo in Apple TV’s Severance is a masterful blend of ’70s corporate aesthetics and hidden symbolism, reinforcing the show’s eerie critique of the corporate world. Key takeaways: A retro aesthetic that feels too real Designed by graphic artist Tansy Michaud, its style echoes classic corporate logos of the 1970s, lending…