Tag: Guides

  • How To Leverage Micro Interactions In Information Architecture?

    How To Leverage Micro Interactions In Information Architecture?

    Reading Time: 9 minutesStories connect experiences as cause-effect sequences. Connections create meanings and world models. This is how humans approach any facet of life, including software usage.  Users engage with digital products as if they were heroes in a story. They create the story while using the product — a website, a mobile app, or…

  • What are the Basic UX Writing Principles?

    What are the Basic UX Writing Principles?

    Reading Time: 7 minutesUX writing is a combination of art & science. On average, people spend 6 hours & 36 minutes daily on the screen, visiting sites, apps, social media platforms, etc. Therefore, the words on your website or app are super important. They should be clear & convincing to get people to buy things.…

  • How To Use UX Design To Narrate Brand Storytelling?

    How To Use UX Design To Narrate Brand Storytelling?

    Reading Time: 10 minutesBrands are an integral part of our lives. They’re everywhere – our laptops, jackets, and water bottles are all branded.  They differentiate themselves from other industries and competitor brands to be recognizable to consumers.  When considering a brand, you consider its visual identity, product quality, and company values. You want to buy…

  • Why Is It Vital To Use Figma Products?

    Why Is It Vital To Use Figma Products?

    Reading Time: 8 minutesFigma is one of the most popular design and prototype products for UX and UI designers. Introduced in 2016, Figma’s collaborative features, robust design and prototyping tools, and easy-to-use interface have made it a mainstay of the design industry.  Figma product’s cloud-based nature, real-time collaboration, and cross-platform accessibility make it a more…

  • How UX Writing is Creating the Voice of a Product?

    How UX Writing is Creating the Voice of a Product?

    Reading Time: 7 minutesWriting various types of content is always meant to inform you what you are doing and what you should do. However, UX writing specifically focuses on steering you through an interface in obvious, concise, and engaging language.  Also termed ‘Microcopy’ or ‘UX Copy, ’ it enhances the user experience of those who…

  • What is accessibility in digital design?

    What is accessibility in digital design?

    Reading Time: 6 minutesIt is more crucial than ever to make sure that websites, apps, and other online resources are usable by everyone, including those with disabilities.  Designing for accessibility refers to making digital information readable for people with disabilities who use assistive devices such as screen readers, magnifiers, or speech recognition software.  This approach…

  • Gradient and color psychology in ecommerce

    Gradient and color psychology in ecommerce

    Reading Time: 6 minutesVisual appeal becomes a critical factor in purchasing decisions, with the average user deciding whether to stay on a website within seconds.  This goes beyond aesthetic preferences and dives into the psychology of how colors and gradients shape perception and user behavior. By strategically designing their websites and marketing materials, ecommerce sites…

  • How successful products apply design principles?

    How successful products apply design principles?

    Reading Time: 5 minutesHave you ever wondered why some products fly off the shelves while others struggle to gain traction? The answer often lies in the meticulous application of design principles.  In today’s fiercely competitive business landscape, a product’s aesthetics, functionality, and ease of use are not just important- they’re paramount.  Aesthetics are essential, but…

  • The role of Haptics in ecommerce UI 

    The role of Haptics in ecommerce UI 

    Reading Time: 7 minutesIn the fast-paced world of digital shopping, user experience reigns supreme.  With its tactile feedback, Haptic technology has emerged as a game-changer in ecommerce UI. It enhances customer engagement and satisfaction by simulating touch and allowing consumers to feel and explore products virtually.  Haptics enhances customer engagement and boosts customer satisfaction by…

  • 7 Design hacks we wish you knew sooner

    7 Design hacks we wish you knew sooner

    Reading Time: 7 minutesHave you ever looked at a design and thought, “Wow, that’s genius!”? The truth is, great design isn’t always about creativity alone; it’s about knowing the right design hacks that can transform your work from ordinary to extraordinary.  Whether you’re a seasoned designer or just starting out, the right design tips, tricks,…