Tag: Modernism

Reading Time: 2 minutesJaguar shakes its identity with a striking new logo and wordmark, embracing “exuberant modernism.” The brand is “not afraid to polarise,” challenging conventions in the luxury car space. Key takeaways A striking new identity Jaguar unveiled its revamped logo, wordmark, and typeface, calling the new look “exuberant, modernist, and compelling.” The wordmark…