Tag: News
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ZEE5 Launches Bold New Brand Identity
Reading Time: 3 minutesSynopsis ZEE5 has relaunched with a bold new identity centered on “Apni Bhasha, Apni Kahaniyan,” promising deeper connections through culturally authentic narratives and hyper-local personalization. Key takeaways ZEE5’s cultural shift ZEE5, India’s homegrown digital streaming platform, has unveiled a brand new identity and strategy pivot, signifying a watershed moment in its evolution. …
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Coca-Cola India’s Charged Unleashes Bold New Brand Identity
Reading Time: 2 minutesSynopsis Coca-Cola India’s Charged energy drink has unveiled its new brand identity featuring the Wolf mascot, created by BRANDED, to embody physical agility and mental alertness. Key takeaways Charged’s new identity Charged, Coca-Cola India’s energy drink, has launched a striking new brand identity that introduces the Wolf as its mascot. Developed by…
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Canva Leverages Snowflake AI Data Cloud to Scale B2B Growth
Reading Time: 3 minutesSynopsis Canva is harnessing Snowflake’s AI Data Cloud to fuel its enterprise expansion and deliver personalised experiences at scale. Key takeaways Snowflake powers Canva’s global growth journey Canva, a platform renowned for its extensive visual communication tools, is harnessing the power of Snowflake’s AI Data Cloud to drive its global expansion. The…
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Gmail’s New Material 3 Expressive Redesign Secretly Rolled Out
Reading Time: 2 minutesSynopsis Google’s Material 3 Expressive makeover is quietly creeping into Gmail, introducing a vibrant, card-style layout that’s stirring up conversations among Android enthusiasts. Key takeaways Material 3 expressive redesign Google’s highly anticipated Material 3 Expressive design language is finally making its way to Gmail. The interface now ditches heavy color blocks in…
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Brooklyn Film Festival Flips The Screen Time In New Visual Identity
Reading Time: 2 minutesSynopsis In a world of digital overload, the Brooklyn Film Festival’s new visual identity, designed by Otherway, cleverly reframes screen time as a source of cinematic community and creativity. Key takeaways Embracing the power of good screen time In the age of TikTok brainrot and influencer overload, it’s easy to feel adverse…
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Brand Impact Awards 2025 Are Now Open For Entries
Reading Time: 2 minutesSynopsis The prestigious Brand Impact Awards 2025 are accepting entries until Friday, 18 July, recognizing the world’s best branding work across 24 categories, with new craft categories including Sonic. Key takeaways A prestigious awards celebrating global branding The Brand Impact Awards (BIAs), now in their 12th year, are back and open for…
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Appy Pie Launches PixelYatra: India’s First Hindi AI Design Tool
Reading Time: 3 minutesSynopsis PixelYatra brings AI-powered Hindi design generation to Bharat, redefining visual content creation for India’s heartland. Key takeaways Introducing PixelYatra: Where AI meets Hindi design In a bold and groundbreaking move, Appy Pie has unveiled PixelYatra, India’s first AI-powered design tool trained explicitly in Hindi. Built on Appy Pie’s proprietary PixelForge model,…
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Instamart Drops Swiggy Tag, Unveils Bold New Identity
Reading Time: 2 minutesSynopsis Swiggy’s Instamart sheds its parent brand to unveil a standalone identity, marking a significant shift in India’s rapidly growing quick commerce landscape. Key takeaways: Instamart moves beyond Swiggy’s shadow In a significant brand shift, Instamart has officially dropped the Swiggy branding, positioning itself as a standalone identity in the fast-paced quick…
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Wix Acquires Hour One to Boost Generative AI Power
Reading Time: 3 minutesSynopsis Wix takes a bold leap into the future by acquiring generative AI pioneer Hour One, accelerating its mission to revolutionize web creation with AI-driven, scalable visual content experiences. Key Takeaways Wix Doubles Down on Generative AI Innovation In a strategic move to lead the generative AI race, Wix announced its acquisition…
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Framer Spring Event Keynote Rolls Out Powerful New Features
Reading Time: 3 minutesSynopsis Framer’s Spring Event Keynote reveals groundbreaking AI and analytics features, redefining how modern designers build, test, and scale digital experiences. Key takeaways Advanced analytics In an era when “designing with data” is no longer optional, Framer’s new advanced analytics tools take center stage. The funnels feature allows designers to visualize user…