Tag: User behavior
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What is the anchoring bias?
Reading Time: 7 minutesUnderstanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings. This series will delve into anchoring bias—one of the cognitive…
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What is task analysis? Examples and types
Reading Time: 6 minutesImagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal information, and finally make a payment. Each activity involves a series of steps, decisions, and actions that we often perform without much thought. This sequence of breaking down the…
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What is contextual inquiry? Definition and example
Reading Time: 12 minutesIn the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. So, what is contextual inquiry? It is a user research method that allows designers to observe and…
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What is mobile first dеsіgnіng? Why you should care about It?
Reading Time: 5 minutesWhen smartphones were first introduced, іt was еnоugh tо hаvе a mоbіlе site thаt rерlісаtеd thе desktop vеrѕіоn оn a ѕmаllеr ѕсrееn, which wаѕ еnоugh tо kеер іt іnfоrmеd іn the еуеѕ оf іtѕ customers. But slowly problems started to emerge as there were components on the desktop versions that were too large…