Tag: UX Strategies
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7 Reasons why usability is key to enterprise UX
Reading Time: 6 minutesWith the rising popularity of user experience and proven returns, enterprises have amped up the usability of their legacy software. But it is commonly observed that due to less attention to user satisfaction, they undergo optimizations less frequently. As a result, Enterprise UX riddled with usability issues lead to poor employee experience…
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Importance of user research for enterprise UX
Reading Time: 8 minutesStarting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at the wrong place eventually. The same happens with UX projects too. A product or platform that is designed based on assumptions or guesswork is sure to…
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15+ Key areas where a good product designer brings impact
Reading Time: 13 minutesYou would be amazed to see what impacts a product designer can bring once you collaborate. Product design is and has been an integral part of the success of digital products. Giants like Google, Facebook, Apple and Amazon have been wise to implement a product designing first approach! At Octet, we discovered…
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Building a high-performing UX team structure
Reading Time: 13 minutesThe success of a UX design project does not solely depend on beautiful screens, a UX project requires different skills at different stages meaning a well-balanced UI UX team structure. Indirectly, the success of a UX project is highly influenced by the UX team structure and their skills to offer strategic solutions,…
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Minimalist design: Meaning, benefits and process
Reading Time: 9 minutesMinimalist design has been the talk of the town of the product design world lately. Designers may think that bolder, flashy, and feature-rich elements are the best ways to attract users’ attention. However, the research suggests that users are attracted to a clean design and hence, designers should understand the concept of…
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Why emotional design Is important for creating better UX
Reading Time: 7 minutesPsychology says that humans base their decisions on emotions rather than logic. Hence, as designers it is imperative to understand the concept of emotional design and why it is important to create products with better user experience. A great design can activate a person’s positive emotions such as happiness, joy, and amusement…
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A beginner’s guide to wireframing in UX design
Reading Time: 10 minutesIf you’re new to the concept of wireframing in UX design, then you’ve come to the right place. When you’re starting out as a UX designer, you must be baffled with questions such as: The answer to all the above questions is a wireframe. They are a crucial part of the product…
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5 Essential tips for designers to use A/B testing in UX
Reading Time: 11 minutesWhat is A/B testing? A/B testing, or split testing, is a method used by UX designers and marketers to compare two versions of something. Be it a product, an app, a website or an ad. The goal is to determine which one of the two versions is more successful, according to our…
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What is UX writing? Why is it important for UX designers?
Reading Time: 10 minutesA good user experience doesn’t come only from good visuals or creative components. Many small aspects work together to create a good UX and one such aspect is UX writing. Here in this article, we will explain in detail the meaning of UX writing and why is it important for UX designers…
